When AI Goes Too Far: Applying Artificial Intelligence Where It Truly Adds Value
- Artificial Intelligence is arguably the most transformative technology of our time, already reshaping how businesses operate and compete.
- Yet, its rapid adoption brings a growing risk: deploying AI in contexts where it adds little—or no—real value.
- This session will explore how to distinguish meaningful use cases from overengineering, highlighting key red flags and decision criteria.
- We will ground the discussion in a practical case study on promotional optimization, illustrating both pitfalls and best practices.