Is AI Really a Different Type of Innovation ? CWT Practical Use Case: AI in Traveller Servicing
Innovation – Back to the basics. Innovation, Evolution and Revolution. Innovation success factors. AI and Innovation CWT Practical use case – AI in traveller servicing.... Read More
Rewiring Industry: Scalable Digital Transformation with Automation and Digital Twins
Why digital twins are a cornerstone for future-proof, sustainable industrial operations. From vision to impact: how to align strategy, standards, and ecosystems in automation. Lessons... Read More
Beyond the Hype: How AI and Tech Trends Will Reshape Business Models Across Industries
From generative AI to behavioral tech: what’s truly changing and what’s just noise. Extreme future scenarios: commoditization, ecosystems, and shifting customer power. Strategic levers for... Read More
Virtuelle Prototypen in XR: Usability-Tests und Schulungen ohne Programmieraufwand
Einsatz von XR-Technologien zur frühzeitigen Evaluation von Bedienkonzepten. Vorstellung des Vivian-Frameworks zur einfachen Erstellung virtueller Prototypen. Automatisierte Usability-Analysen durch KI-gestützte Auswertung von Nutzerinteraktionen.
Driving Transformation: How to Align Digital Innovation with Operational Execution
Lessons from leading complex cross-functional projects in a transforming automotive landscape. Balancing innovation and structure: applying PMI, APQP, and agile thinking in digital initiatives. Overcoming... Read More
From Car to Platform: End-User Business Models in the Age of Software-Defined Vehicles
How SDVs shift value creation from hardware to digital services and user experience. New monetization opportunities: subscriptions, in-car apps, and personalized features. Lessons from NIO’s... Read More
AI-Driven Marketing: Transforming Direct-to-Consumer Engagement
Hyper-Personalization: Leveraging AI to deliver tailored content and offers, enhancing customer engagement and conversion rates. Virtual Influencers: Exploring the use of AI-generated digital personalities to... Read More