CINTONA

Data-Driven Activation: How Heineken Is Rethinking Sales and Marketing with AI

01 Jul 2025
09:45 - 10:15

Data-Driven Activation: How Heineken Is Rethinking Sales and Marketing with AI

  • Leveraging data & AI to drive targeted activation at the point of sale and across digital channels.

  • Creating smarter campaigns by combining consumer insights with machine learning.

  • Building scalable sales capabilities through data-driven decision-making.