Virtuelle Prototypen in XR: Usability-Tests und Schulungen ohne Programmieraufwand
Einsatz von XR-Technologien zur frühzeitigen Evaluation von Bedienkonzepten. Vorstellung des Vivian-Frameworks zur einfachen Erstellung virtueller Prototypen. Automatisierte Usability-Analysen durch KI-gestützte Auswertung von Nutzerinteraktionen.
Driving Transformation: How to Align Digital Innovation with Operational Execution
Lessons from leading complex cross-functional projects in a transforming automotive landscape. Balancing innovation and structure: applying PMI, APQP, and agile thinking in digital initiatives. Overcoming... Read More
From Car to Platform: End-User Business Models in the Age of Software-Defined Vehicles
How SDVs shift value creation from hardware to digital services and user experience. New monetization opportunities: subscriptions, in-car apps, and personalized features. Lessons from NIO’s... Read More
AI-Driven Marketing: Transforming Direct-to-Consumer Engagement
Hyper-Personalization: Leveraging AI to deliver tailored content and offers, enhancing customer engagement and conversion rates. Virtual Influencers: Exploring the use of AI-generated digital personalities to... Read More
How Digital Meets Sustainable Through Smart Innovation
Using digital tools like RFID to enable closed-loop systems and reduce waste in catering logistics. Aligning digital transformation with ESG goals to drive both compliance... Read More
Implementing PDM at Scale: Lessons from the Digital Transformation Frontline
Why a strong R&D–IT partnership is critical for PDM success. Practical do’s and don’ts from a complex, ongoing enterprise rollout. How to navigate resistance, complexity,... Read More
From Data Strategy to Real Impact: Rethinking Digital Transformation
Building scalable data and AI strategies across regions and functions. Key success factors for effective collaboration between business and IT. Why leadership and culture are... Read More
Data-Driven Activation: How Heineken Is Rethinking Sales and Marketing with AI
Leveraging data & AI to drive targeted activation at the point of sale and across digital channels. Creating smarter campaigns by combining consumer insights with... Read More
Intelligent Supply Chains: Digitalizing Procurement for Industry 4.0
Harnessing data and AI to forecast demand, manage risks, and ensure regulatory compliance. Building resilient supplier networks through real-time visibility and digital collaboration. Automating procurement... Read More