My personal journey at Autoneum and Roche. The epic problem of digital initiatives. The overseen constraint. A systemic approach for durable results.

It is challenging to quantify the effectiveness of channels and categories to engage audiences. Data science and machine learning techniques enhance the decision-making quality and... Read More

Customer experience has been the main driver and focal point of our digital agenda. Don’t reinvent the wheel: Start with the adaption of the existing... Read More