CINTONA

Agenda

1. Juli 2025
08:30 - 09:00

Registration

Intelligent Supply Chains: Digitalizing Procurement for Industry 4.0

Harnessing data and AI to forecast demand, manage risks, and ensure regulatory compliance. Building resilient supplier networks through real-time visibility and digital collaboration. Automating procurement workflows to reduce costs and...
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Piyush Goel, Sartorius

Data-Driven Activation: How Heineken Is Rethinking Sales and Marketing with AI

Leveraging data & AI to drive targeted activation at the point of sale and across digital channels. Creating smarter campaigns by combining consumer insights with machine learning. Building scalable sales...
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Isabel Einhorn, Heiniken

From Data Strategy to Real Impact: Rethinking Digital Transformation

Building scalable data and AI strategies across regions and functions. Key success factors for effective collaboration between business and IT. Why leadership and culture are the real drivers of data-driven...
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Nadjia Drici, Biogen
10:45 - 11:15

Networking Session 1

11:15 - 11:45

Networking Session 2

11:45 - 12:15

Networking Session 3

12:15 - 12:45

Networking Session 4

12:45 - 13:45

Lunch

13:45 - 14:15

Networking Session 5

14:15 - 14:45

Networking Session 6

14:45 - 15:15

Networking Session 7

15:15 - 15:45

Networking Session 8

Implementing PDM at Scale: Lessons from the Digital Transformation Frontline

Why a strong R&D–IT partnership is critical for PDM success. Practical do’s and don’ts from a complex, ongoing enterprise rollout. How to navigate resistance, complexity, and cross-functional alignment in global...
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Till Kuehn, Bruker BioSpin

How Digital Meets Sustainable Through Smart Innovation

Using digital tools like RFID to enable closed-loop systems and reduce waste in catering logistics. Aligning digital transformation with ESG goals to drive both compliance and competitive advantage. Lessons from...
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Maria Dias, gatesolutions

AI-Driven Marketing: Transforming Direct-to-Consumer Engagement

Hyper-Personalization: Leveraging AI to deliver tailored content and offers, enhancing customer engagement and conversion rates. Virtual Influencers: Exploring the use of AI-generated digital personalities to create consistent, brand-aligned customer interactions....
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Nils Stamm, Allianz Direct
17:30 - 20:00

Apéro an der Bar

2. Juli 2025
08:30 - 09:00

Registration

Driving Transformation: How to Align Digital Innovation with Operational Execution

Lessons from leading complex cross-functional projects in a transforming automotive landscape. Balancing innovation and structure: applying PMI, APQP, and agile thinking in digital initiatives. Overcoming silos to build scalable, future-ready...
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Bruno Rosa, Mahle

Virtuelle Prototypen in XR: Usability-Tests und Schulungen ohne Programmieraufwand

Einsatz von XR-Technologien zur frühzeitigen Evaluation von Bedienkonzepten. Vorstellung des Vivian-Frameworks zur einfachen Erstellung virtueller Prototypen. Automatisierte Usability-Analysen durch KI-gestützte Auswertung von Nutzerinteraktionen.
Prof. Dr. Patrick Harms, TH Nürnberg

Beyond the Hype: How AI and Tech Trends Will Reshape Business Models Across Industries

From generative AI to behavioral tech: what’s truly changing and what’s just noise. Extreme future scenarios: commoditization, ecosystems, and shifting customer power. Strategic levers for staying relevant: how to rethink...
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Asif Rajani, UBS
10:45 - 11:15

Networking Session 9

11:15 - 11:45

Networking Session 10

11:45 - 12:15

Networking Session 11

12:15 - 12:45

Networking Session 12

12:45 - 13:45

Lunch

13:45 - 14:15

Networking Session 13

14:15 - 14:45

Networking Session 14

Rewiring Industry: Scalable Digital Transformation with Automation and Digital Twins

Why digital twins are a cornerstone for future-proof, sustainable industrial operations. From vision to impact: how to align strategy, standards, and ecosystems in automation. Lessons from scaling digitalization across global...
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Matthias Bölke, Schneider Electric

From Car to Platform: End-User Business Models in the Age of Software-Defined Vehicles

How SDVs shift value creation from hardware to digital services and user experience. New monetization opportunities: subscriptions, in-car apps, and personalized features. Lessons from NIO’s NOMI ecosystem and continuous innovation...
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Dominique Massonié, NIO

Building an Industrial 4.0 Ecosystem: A Business Transformation Showcase

Insights into creating an award-winning 4.0 solution ecosystem for an agri-machinery OEM. Overcoming challenges and bridging cultural divides between traditional operations and a forward-thinking solution division. Lessons learned from a...
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Maximilian von Loebbecke , University of St.Gallen & CLAAS