Why digital twins are a cornerstone for future-proof, sustainable industrial operations. From vision to impact: how to align strategy, standards, and ecosystems in automation. Lessons... Read More

From generative AI to behavioral tech: what’s truly changing and what’s just noise. Extreme future scenarios: commoditization, ecosystems, and shifting customer power. Strategic levers for... Read More

Einsatz von XR-Technologien zur frühzeitigen Evaluation von Bedienkonzepten. Vorstellung des Vivian-Frameworks zur einfachen Erstellung virtueller Prototypen. Automatisierte Usability-Analysen durch KI-gestützte Auswertung von Nutzerinteraktionen.

Lessons from leading complex cross-functional projects in a transforming automotive landscape. Balancing innovation and structure: applying PMI, APQP, and agile thinking in digital initiatives. Overcoming... Read More

How SDVs shift value creation from hardware to digital services and user experience. New monetization opportunities: subscriptions, in-car apps, and personalized features. Lessons from NIO’s... Read More

Hyper-Personalization: Leveraging AI to deliver tailored content and offers, enhancing customer engagement and conversion rates. Virtual Influencers: Exploring the use of AI-generated digital personalities to... Read More

Using digital tools like RFID to enable closed-loop systems and reduce waste in catering logistics. Aligning digital transformation with ESG goals to drive both compliance... Read More

Why a strong R&D–IT partnership is critical for PDM success. Practical do’s and don’ts from a complex, ongoing enterprise rollout. How to navigate resistance, complexity,... Read More